Murray backs tennis app


We need to fill empty courts with people playing more often

Deuce is an initiative that offers a simple yet innovative tech-based aid for people who want to play more tennis

It matches members with available nearby courts and points them towards both coach-led sessions and potential hitting partners. The app also provides exclusive tennis content from pros and experts in their field.

Deuce aims to make it simple, fun and affordable for everyone to play more tennis. Developed by a UK tech start-up and the brainchild of Matt Willcocks, the former Tennis Director at Gosling Sports Park, Deuce is backed by Andy Murray. The former world No 1, who already has more than 30 start-ups within his expanding business investment portfolio, has made no secret of his passion to grow the game in Britain, but this is the first time he has backed a tennis-specific business financially.

“We need to fill empty courts with people playing more often,” Murray said. “Deuce uses today’s technology to do this in a simple, welcoming and affordable way.”

Deuce will provide unique tennis insight, information and news, offering a one-stop shop and a welcoming community for anyone interested in playing the game. In time it will also have the capacity to match members to other players of a similar standard who want to play more. 

Initially “sessions” and courts will be available to users free of charge. From July Deuce members will be able to book a court a day and join a session a week ‑or a monthly subscription fee of £10.

Deuce launched in May with a regional pilot in Hertfordshire and is now being rolled out across London with a free-to-download Deuce app due to be available in early July. Deuce will be rolled out in Scotland and other hot spots around Britain by the end of 2018.

To register, visit


Posted by: tennishead magazine

More news