AEGON revealed as LTA’s lead partner
The LTA announces a landmark five-year sponsorship deal with life assurance and pensions company AEGON.
Tennis governing body in Great Britain, the Lawn Tennis Association, has named life assurance and pensions company AEGON as the lead partner in its commercial programme.
The insurance group has signed a five-year deal with the LTA running from 2009 through to 2013. AEGON is the first ever lead partner of British tennis following the launch of the LTAs commercial programme earlier this summer. The Times newspaper has suggested the deal is in the region of